Everyone involved in profiting from diamonds, from NGOs who raise the blood diamond issue to their donors, DeBeers, to the average jeweler, markets to a target audience. In the retail sector, issues of quality and price are in the forefront and information on the ―4 Cs is easily available.
Jewelry marketing is nearly always targeted to appeal to your emotions. But the supply chain that produces your piece, from mine to market, is driven by an entirely different set of values. Precious metal, gem stones and manufacturing are highly commoditized, just like oil or lumber.
The following is a Press Release from ORC Guideline (contact: Carolyn Werbler, ORC USA) ORC Guideline Survey Shows the Importance of Environmental Policies at Work & Home NEW YORK, NY – June 3, 2009 — When it comes to environmental issues and corporate social responsibility, people are willing to put their money where their hearts…
Our vision is to reach a day where there are no dumpsters behind our stores and clubs, and no landfills containing our throwaways. We want to create zero waste. Reducing waste saves money for our customers, our suppliers, and our business. It also decreases our reliance on nonrenewable resources.
The Case for HARMONY Precious Metals™ Total sales for the U.S. Retail Industry in 2007 (including food service and automotive) were $4.48 trillion with jewelry sales comprising $64.8 billion. 1, 2
1. Is buying recycled jewelry just the same as buying second hand jewelry? No. Recycled jewelry is made from precious metals that have been recycled from various sources such as scrap from jewelry manufacturing, unwanted jewelry, electronics, dental crowns etc.
The largest sale in the history of our company, three platinum rings and a large diamond, came from a customer from California who found us online and said he purchased from us specifically because of our “progressive eco-values.” I was happy to make this sale, but also sad that there were no jewelers in his…
How the jewelry industry is becoming a leader in green sourcing and manufacturing.
Doing good for the world can do a world of good for business.