Special Advertising Supplement to Modern Jeweler
by Larry Fell
In 2008, green is the word. We’re buying more hybrids and fewer Hummers. We’re reducing, reusing, recycling, and composting. We’re drinking fair trade coffee and organic microbrews. Forget paper or plastic. Supermarkets are BYOB (Bring Your Own Bag).
Nearly every industry has been hit by green fever. The jewelry industry is no exception. Customers want to know where their precious metals come from and want to be reassured that the beautiful jewelry they love has caused no harm to the environment or to any workers involved in producing them. As always, customers want to wear jewelry that makes them look and feel good. That includes easing their conscience. They want their jewelry to be, in a word, green.